Japanese will be forced to change their current “salary brain” thinking to an entrepreneurial “earn brain”

Japanese employeesHere is an encouraging article discussing the subject of “micro entrepreneurs” in Japan on how Japanese people will be forced to shift from their current “salary brain” to what the article described as an “earn brain.” The inference here seems to be pretty obvious. The idea here is that employees are going to have to become more tech savvy with their computing gadgets and blogging skills to earn an income rather than relying on the government or company salary by just showing up for work. Many corporations and some government sectors in Japan have implemented special software in which each employee (corporate drones) are plugged into the work efficiency software and it monitors efficiency in the office for peek productivity. It appears some employees haven’t been working at peek efficiency with many being forced out of the company as Japan’s corporations undergo restructuring (getting rid of dead weight).

This article goes on to say that the imprinting of “your money is intended to be paid by the company” must shift from a “salary brain” to an “earn brain” despite still being a company employee. One Japanese employee, a Mr. Ueno (pseudonym), loved collecting information on all the electronic gadgets and off smart phone applications so he started blogging about it. Mr. Ueno was then approached by a magazine for an interview and his blog has increased in popularity to the point he is apparently earning an income off his interest. Another Japanese man who was working for a trading company began transferring his knowledge of wine to his blog. He then began having wine parties where his knowledge of wine (sommelier) could be shared through his parties and his blog. He has since become a freelance sommelier and wine advisor earning an income of ¥300,000 a month.

More and more Japanese people who are shifting from the “salary brain” to this new type of thinking called an “earn brain”, are shifting their knowledge to their blogs hopefully setting up a scenario where they can be paid for their specialty knowledge. There is an increasing number of  Japanese going to the internet through their social media networks to startup businesses they can run from their homes. They are not restricted to just Japan either in their new online businesses, at least for many Japanese who have picked up English as a second language after 70 years of English being taught in Japan. One Japanese man an his wife export fresh vegetables grown in Japan to different countries in the Asian region.
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Source: MSM

「普通の人」が会社を辞めずに収入を得る時代 年収300万円時代を生き抜く「マイクロ起業」

February 22, 2016

"earn brain"前回のコラムでは、「おカネは会社から支給されるもの」という刷り込み、言わば「給料脳」の危険性を説いた。そのうえで「給料脳」から脱却し、会社員をしながらこの「稼ぎ脳」を持つ必要性を説明した。

今回は、「稼ぎ脳」を持つ方法=「会社を辞めずにできるマイクロ起業」の具体的な実例を挙げてみたいと思う。

井上雅史さん(39歳・仮名)は、パソコンやスマートフォンのアプリなど、いわゆる「ガジェット」の情報を集めるのが大好きな会社員。お気に入りのガジェットを見つけてはブログで公開していた。するとある日、とある雑誌社から「取材したい」という連絡が……。井上さんのブログにはいつしか愛読者が増えていた。人気ブロガーになる日も近いだろう。

ワイン商社に勤務していた佐藤真奈美さん(33歳・仮名)。ワイン好きが高じてワインソムリエの資格を取得し、ブログで情報を発信し始めた。ワイン好きが集まる食事会や自分の持っているワインの知識をもとに、ミニセミナーも開催。いつしかワイン専門誌から連載コラムのライターの仕事を引き受けるまでになっていた。それから2年が経ち、現在はフリーのワインアドバイザーとして活動。月の収入も30万円を超えるようになってきている。

起業というと、自分には縁がないと思う方も多いだろう。しかし、ここ数年でがらりと状況が変わってきている。SNSの普及によって、井上さんや佐藤さんのような「マイクロ起業」を始める人が急増しているのだ。「マイクロ起業」とは、「手元資金1万でもOK。ビジネス経験不要。1人でもできる。年間収入500万円~」のビジネスのこと。私はこのマイクロ起業を教える起業スクールを運営しているが、会社を辞めずに月30万円以上稼ぐマイクロ起業家が数多く誕生している。

Raed more: http://www.msn.com

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